The Social Media Marketing Handbook – Everything you need to know about Social Media Marketing Social media marketing is a recent addition to organizations’ integrated marketing communications plans.Integrated marketing communications is a practice organizations follow to connect with their target markets.Integrated marketing communications coordinates promotional elements: advertising, personal selling, public relations, publicity, direct marketing and sales promotion. Increasingly, viral marketing campaigns are also grouped into integrated marketing communications.In the traditional mar List Price: $ 39.95 Price: